棒材连轧自动控制的研究与应用

本文阐述了棒材热连轧中精轧控制系统中的活套控制系统,对活套高度控制作了较为全面和深入的研究,为企业取得良好的经济效益提供了可靠的技术基础。     

英汉礼貌的语用与文化价值差异

英汉两种语言的礼貌原则具有共性,文化差异使礼貌的语用和文化价值具有差异,易出现语用失误。英语学习者要了解文化差异,注重语用能力的培养,以达到理想的交际效果。     

Failure rate of the minimum and maximum of a multivariate normal distribution

It is well known that if the parent distribution has a nonnegative support and has increasing failure rate (IFR), then all the order statistics have IFR. The result is not necessarily true in the case of bivariate distributions with dependent structures. In this paper we consider a multivariate normal distribution and prove that, the distributions of the minimum and maximum retain the IFR property. Received: September 1999     

政府失灵与政府非持续消费的制度原因分析

可持续消费分为居民和政府两大主体。政府作为公共消费的主体，理应遵循可持续消费原则，起到正确引导个人消费，弥补市场缺陷的作用。但是，现实经济生活中由于政府失灵，导致政府非持续消费普遍存在。文章运用公共选择理论，分析政府失灵与政府非持续消费的内在联系，并提出克服政府失灵，推动政府可持续消费的制度建议。     

The influences of transaction history and thank you statements in service recovery

A certain number of service failures are inevitable in the hotel business. In a scenario-based experiment, using an Internet-panel sample of 166 subjects, this study finds that: (1) those guests with a long transaction history are more satisfied with a recovery initiative and more willing to return than those with a short transaction history; (2) those guests who are thanked for voicing their complaints are more satisfied with the recovery initiative and more willing to return than those who do not receive a thank you statement; and (3) receiving a thank you statement while voicing a complaint might have a greater positive impact on the satisfaction of guests with short transaction histories than on guests with long transaction histories. The managerial and research implications of these findings are discussed.     

An analysis on dealing with audit failure

Many highly publicized accounting scandals of the recent past seriously caused enormous losses to investors, hindered the healthy development of the capital market and damaged the credibility of the accounting profession. This paper gives a trial analysis on the reasons and precautionary measures of audit failure.     

也谈“公共财政”

转变财政职能，优化支出结构，建立适应市场经济要求的公共财政成为我国财政改革的方向和目标，但如何正确理解公共财政？构建我国公共财政的框架模式应该着重考虑哪些问题？对这些问题，社会上还存在着一些模糊的认识，本文试就这些内容作了简要论述。     

Organisational rigidities and marketing theory: examining the US department store c.1910–1965

By analysing the US department store during the period c.1910–1965, this article deepens our understanding of the nature of the transition to phases of ‘maturity’ and ‘decline’ that are fundamental to models of retail change (retail wheel, retail life cycle). By employing a close reading of key marketing and management writing of the period, it finds that ‘lock-in’ to an organisational structure associated with a single downtown store posed significant obstacles to suburban branched expansion. Only partial organisational centralisation occurred with the formation of holding companies in the 1920s, which contrasted with chains of general-merchandise and some department store retailers that were efficiently structured and better able to exploit suburban growth. When major department store companies finally embraced branched expansion, they were forced to significantly revise their operational structures.     

The attribution of service failures: effects on consumer satisfaction

The aim of this paper is to analyse the effects of the attribution of service failures on consumer satisfaction. We analysed direct effects as well as indirect effects through cognitive processes and variables such as quality perceptions and overall quality evaluation. Basing the analysis on the attribution theories and information processing theories, four hypotheses are suggested. These are tested on a sample of 293 service encounters in which some type of failure is present (attributed to the firm or to some environmental factor). The results show that the attribution of the failure to the service firm causes a systematic reduction in all of the quality perceptions (even in service aspects not linked to the failure). But attribution also shows direct effects on satisfaction beyond the effect through perceptions. Attitude-based processes as well as attribute-based processes are affected by attribution.     

Service Failure and Recovery in a Strategic Airline Alliance Context: Interplay of Locus of Service Failure and Social Identity

ABSTRACT

There has been a dramatic increase in the past decade in the number of strategic alliances and business networks. Yet, despite these trends in the business environment, the individual firm-customer dyad has remained the contextual focus of most services marketing research (Gittell, 2002 Gittell, J. H. 2002. Relationships between service providers and their impact on customers. Journal of Service Research, 4(4): 299–311. [Crossref] , [Google Scholar]). Using a scenario study, this research investigates the effects of service failures in a strategic airline alliance setting, with a particular focus on locus of service failure and strength of social identification, on three alliance entities—a consumer's home carrier, the alliance partner airline, and the alliance. Study findings suggest that consumers' evaluations are more stable (less extreme) when the home carrier causes the service failure. In contrast, when a lesser known entity (partner airline) causes the service failure, consumers are more willing to rate that entity harshly. Furthermore, compared to weak identifiers, strong identifiers were not only more positive in their evaluation of the home carrier but also in their evaluation of the alliance, pointing to a halo effect, whereby positive evaluations of the home carrier are transferred to the alliance. Implications of study results are discussed and directions for future research provided.